We have been collaborating with Laodikeia Marble since 2020 as a brand and design consultant. When I first started working on this brand, which has very impressive potential but is quiet and modest especially in the domestic market, the idea of ​​Laodikeia's roots originating from a 7500-year-old civilization and its design approach inspired by Michelangelo triggered me a lot. Although I had met the brand before as a designer who loves to use natural stone in my projects, I thought that the potential offered by the brand should be explored more deeply and explained to everyone. Today, seeing Laodikeia consolidate its place in the sector with its unique products that add value to natural stone through design reveals how successful a transformation this journey has been...

Laodikeia is a creative and innovative marble manufacturer and brand that adds a sophisticated value to natural stone focused on design and experience; offers original products that appeal to the senses, is a solution-oriented, passionate, and committed to its customers, employees and the environment it affects. It aims to be a pioneer in its sector in the concept of designed natural stone. Laodikeia’s vision is to be a recognized, loved and preferred brand in the field of marble-based decoration through innovative products and different concepts as a design, production and organization center. Laodikeia’s brand values ​​include a design-oriented, artisanal approach that feeds on history and art, and embraces experience and mastery. It adopts a customer-oriented approach with original, innovative, professional, pioneering, high-quality and fast production. We set out with these goals.

After the logo and showroom designs, we developed our presentation materials in order to prepare our target audience to meet decision-making companies in the design sector.

Some of the projects developed by Laodikeia to increase brand value and awareness:
Brand Introduction Film: A short video telling the story of the brand to the target audience was prepared. https://vimeo.com/user134222479

Architect Presentation Kit: A color card containing stone and pattern options prepared to be presented to architects was designed.
Architect Relations: Contact lists were created and bulletins were sent to establish warm relationships with architects.
Architect Meetings: Networking events were held for face-to-face introduction and interaction.

Virtual Showroom: A 3D virtual showroom link was prepared for reaching the target audience with a virtual tour during the pandemic period. https://matterport.com/discover/space/aPwgARSkmLL
Reference Shoots: Efforts were made to strengthen the brand image with real projects.
Fair Participation: It was aimed to participate in design-focused fairs and increase the visibility of the brand.

Participation was provided in the Space event organized by Dac Istanbul, where decision-makers in the creative sector met with a niche target audience.

We were selected for the Dubai Design Week 2023 Anatolia by isola selection of Italy-based İsola Design. Thus, for the first time, we took part in a non-sectoral fair together with very important international brands.

Designer Collaborations: Developing innovative projects by collaborating with famous designers. Design projects were developed with Hakan Helvacıoğlu and Efe Urgunlu. Many architectural projects have been successfully collaborated with numerous architects, interior designers and designers.

Reflections of Laodikeia
A project brief inspired by the ancient city of Laodikeia was prepared for the Laodikeia brand in our project in which we collaborated with successful designer Hakan Helvacıoğlu. During my time as project manager, Reflections of Laodikeia, designed by Hakan Helvacıoplu, was deemed worthy of Elle Decoration, A Design and If Design awards. The fruition of the efforts in the design-oriented brand development strategy was one of the important turning points for Laodikeia Marble in terms of both recognition and prestige.
https://vimeo.com/695666290
https://vimeo.com/user134222479

Laodikeia Marble continues to solidify its place in the sector with the innovative and original products it offers in the design journey of natural stone. I am proud to guide you on this enjoyable journey.

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