Brand Consultancy

Design is an inseparable part of a brand's journey in global competition; "A successful design is a vital force that shapes the future of the brand and makes it stand out in the competition."

Design-focused strategic brand consultancy is a process I developed to strengthen the identities of brands and establish effective connections with their target audiences. The experience I gained at Koleksiyon Mobilya and the trainings and experiences I received from Faruk Malhan and Arman Kırım shape my approach in this field.

Whether it is a restaurant, a textile brand or a gym... Brand identity, the unique and sincere story of the brand, and delivering the right messages in every area that touches the target audience are my areas of expertise. For about 15 years, I have contributed to more than 50 companies and brands at this point and accompanied their design journeys.

In this process, I focus on basic elements such as brand identity, strategy, positioning and product management. I offer effective solutions in new product development and visual management (store, catalog, website, social media). I help brands gain competitive advantage by conducting market analysis with customer selection and segmentation. I guide the brand strategy with fair, literature follow-up and trend analysis. In addition, thanks to my business partners and network, I provide the most appropriate expertise for the needs of the projects by establishing different working teams when necessary. I harmonize all communication processes of the brands by determining vision, mission and values. With this holistic approach, I aim for the brands to achieve sustainable success in their design journeys.